Starting Point: On The Bike
I am someone who needs to have things in place. When things are organized, I feel calmer and less stressed. My mind relaxes and opens up to new thoughts.
A good bike ride can do the same thing. It’s magical. It’s my sanctuary from the stresses of everyday life. I started Fierce Hazel because I spent way too much time preparing for a ride and often worried that I would lose something.
The founder's story. Grab some popcorn; this is feature length.
On the bike, I wanted a pouch to keep my stuff safe. I need to be prepared and have fewer things to worry about. I could never find a pouch that was quite right, and I was tired of living in a world designed for someone else. That’s when I remembered what worked for me in college—just create something of my own. It was time to make something for me. I wanted to create the lightest, most functional cycling wallet possible. Something eco-friendly, sustainable. Unique. And I did it