What's with the name?

What's with the name?

Hi! I’m Frankie! I'm a lover of thrift stores and sewing projects and in my youth I found a pack of clothing tags that read Specially Fashioned by Hazel. I loved that name Hazel and an alter ego was born!  I stitched those labels into everything I made. Now in my 50s, I’m feeling fiercer than ever and am taking that attitude with me as I embark on new projects.

One thing I’ve always sought out of life is simplicity.

I’m a cyclist and cycling has changed my life. But I needed a bag to keep my stuff safe while I biked and couldn’t find one that felt like me, so I decided to design one.  It had to be functional, light, unique but kind to the planet.  Fierce Hazel was born! So I've made something you can take with you on your journeys everywhere.

Find your own freedom like I found mine.


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