• Putting kids over profit

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Putting kids over profit

One-of-a-Kind

Durable Gear Made From Salvaged Material

When you got stuff to carry

Bags for Everyday Adventures

Los Angeles Bicycle Academy

There’s no question the LABC is full-throttle fierce. Fierce for embracing diversity. Fierce by creating opportunity. Fierce in putting people, especially kids, over profits

In support, Fierce Hazel will be donating 5% of all profits to the LABC this month.

Shop Sustainable Bags

People First

Sustainably made in an ethical facility because we are never going to harm our fellow humans in order to make something cheaper.

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Responsibility to the planet

It is absolutely wonderful

"The Evolution Backpack is the perfect bag for every day! It isn’t huge it isn’t tiny... it carries everything that I need without being too big! I love carrying the new bag in the lower position, but love how it is convertible!!

— Shiloh K.

Pretty close to perfect

"The Echelon Ride Pouch is one of the best designed little items that I’ve come across in a long time. It’s pretty close to perfect and the simple, yet thoughtful, design is wonderful. As a designer I appreciate all the small touches and fit and finish - and the customer experience of packaging, postal tracking, recycled materials, and the hand-written note. A+!"

—Adam K.

I use it biking, kayaking and hiking!

I LOVE my Echelon All-Conditions Ride pouch! I use it biking, kayaking and hiking! Love your products and your packaging was really cool...it looked like a present!

— Kathy R.

I had to get one!

"I’ve never wanted a cycling pouch until I saw this one. And I read the story behind it. I had to get one! Thank you for making it! A top brand for  sustainable planet"

— Diana Y.

The quality is awesome

"They’re fantastic. Small one will be used on the bike, large one for travel with a passport. The quality is awesome."

— Darell D.

Are you average?

We bet you answered “no” to this question, but as human beings, we have a lot in common with one another. In the adventure world, we all need the same things: durable, lightweight products that make it easier for us to get outside. Our products have an intended use, but that use isn’t, for instance, gender specific.

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Planet First

Designed for all

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