Support Be Good

This holiday season, 5% of all sales support The Be Good Foundation. Started in 2018 by Rebecca Rusch, Be Good enriches communities by using the bicycle as a catalyst for healing, empowerment, and evolution.

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  • Women at a factory in Vietnam smiling at camera

    People First

    People make our product, not “factories.” We only work with quality people along the entire supply chain because we are never going to harm our fellow humans in order to make something cheaper.

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  • Planet Responsibility

    Our mission is simple:Use fewer resources now so future generations can thrive. We want Fierce Hazel’s products to appeal to everyone and with the least possible harm to the planet. We are commited to sustainability.

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  • Who We Are

    Fierce Hazel is an independent, California–based company founded by a woman cyclist and artist.  Functional, sustainable, and unique are the requirements for everything we make.

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