Support Be Good

This month, 10% of all sales support The Be Good™ Foundation. Started in 2018 by Rebecca Rusch, Be Good enriches communities by using the bicycle as a catalyst for healing, empowerment, and evolution.

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Eco-friendly & Eco-tough

By choosing to use deadstock and leftover material to build our bags, we lower our carbon footprint and help tackle the problem of excess waste.

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  • Women at a factory in Vietnam smiling at camera

    People First

    People make our product, not “factories.” We only work with quality people along the entire supply chain because we are never going to harm our fellow humans in order to make something cheaper.

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  • Planet Responsibility

    Our mission is simple:Use fewer resources now so future generations can thrive. We want Fierce Hazel’s products to appeal to everyone and with the least possible harm to the planet. We are commited to sustainability.

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  • Who We Are

    Fierce Hazel is an independent, California–based company founded by a woman cyclist and artist.  Functional, sustainable, and unique are the requirements for everything we make.

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Vintage illustration from Harpers Magazine of a man in a bathing suit and a woman in a hat

Are you average?

We bet you answered “no” to this question, but as human beings, we have a lot in common with one another. In the adventure world, we all need the same things: durable, lightweight products that make it easier for us to get outside. Our products have an intended use, but that use isn’t, for instance, gender specific.